Appeal of Bags
Appeal of soft and simple bags

Children who reach the age of entering elementary school receive a gift of a traditional school bag - a black one for boys and a red one for girls; it is one of Japanese customs. For children, this school bag is their first own bag.

This traditional bag called "Randoseru" has to be sturdy and safe enough to use every day during 6 years of elementary school life. Concerning a school bag or a military bag or any bags, bag manufacturers in Japan have carefully selected materials and techniques to make strong and durable products.

Yet, recent elementary school students are more conscious of their fashion, so the school bags have more variety now; some are fancier and some are made of softer material.

General bags for adults also have changed in recent years. Lightweight and soft bags are more popular than before, bag manufacturers are now trying to make soft and elegant bags without losing durability.

Many of modern-day soft bags are not a conventional linear shape, instead are designed using more curves. Since the material stretches when sewing a curve of bags, the sewing line is apt to bend. Therefore, professionals say that a sewing slippage on the parallel sewing line reveals the skill level of the manufacturer.

In sewing factories in Japan, overlapped parts of products are skived to be thinner and softer so that curves are beautifully formed. If you have a chance, please check the beautiful products made by skilled craftsmen.

A simple design bag is user-friendly and convenient, but there is a lot of effort of manufacturers behind this. Because the silhouette shows the quality, the manufacturers cannot skimp on making such a simple design product. Material selection, cutting and sewing have to be done carefully. Also, each process should be done consistently by craftsmen, but not separately, to make well-balanced and perfect products.

INOSE Co.,ltd., located in northern Tokyo, produces and sells its original brand "Flathority". The main customers of this brand are males in their 30s who are in rich of products knowledge. High qualities in design, material and sewing are all required for attracting such customers.

The company uses a draping method in bag designing, which is usually used in apparel. The craftsmen make a 3D model of a bag at first and put materials on the model and make patterns. In this way, they can freely create curves in the shape they imagined.

Previously, designs of bags were composed of straight lines and flat surfaces. Now, INOSE appeals its technical capabilities by creations using curve lines and curved surfaces.

INOSE exhibited its products at Japanese Apparel Art exhibition held in the Louvre Museum in December 2008, also at an exhibition held in Shanghai from the end of 2009 to early 2010. The products were highly praised for their material quality, beautiful shapes and delicate sewing in both exhibitions.

Mr.Shoichi Inose
President of INOSE.co.,Ltd.
Japan Bag Manufacturers Association

Pursuing beauty and warmth of leather
INOSE Co.,ltd. (Men's bags)

INOSE was started in 1952 in Tokyo as a bag manufacturer. It hires excellent craftsmen all the time and manufactures exclusively leather bags for more than half a century, many of which are famous brands' bags.

Its own brand, "Flathority" was launched under the theme of "beauty and warmth" that is the charm of leather. The bags of this brand are unique in the curvy silhouette. It does not use the usual 2D method, but it uses "Draping method". In that method, a pattern is drafted after 3D model was created. Curvy designed products are usually difficult to sew together, but bags of Flathority can keep the distinctive forms because experienced craftsmen in INOSE sew them carefully. The company tries not to use interlinings to avoid ruining the beauty of materials. Instead, it uses thick saddle leather for the part where reinforcement is needed.

In the processing of expensive crocodile skins, the skins undergo dyeing process several times in different colors after a tanning process. They get a hand-dyed distinctive deep texture after the skins are polished. INOSE makes all products in Japan concentrating on creating products with Japanese beauty and original sense.

Company name: INOSE Co.,ltd.
Address: 7-24-5 HORIKIRI, KATSUSHIKA-KU, TOKYO, 124-0006, JAPAN
CEO: SHOUICHI INOSE (Mr.)
Person in charge: SHIGEHARU INOSE (Mr.)
Tel: +81-3-3601-0738
Fax: +81-3-3601-8121
Email: info@flathority.com
URL: http://www.flathority.com